NASCENTI Srl is an innovative start-up that was created with the aim of making the reshoring of jeans production in Europe competitive by providing automated and sustainable manufacturing solutions. The aim is to establish a new industrial model that combines production efficiency with environmental and social sustainability and economic advantage.

The jeans manufacturing process requires highly skilled labor, with long training times and high costs. In Europe, the growing shortage of skilled workers is undermining the competitiveness of local production and forcing brands to rely on distant and unsustainable supply chains. A solution is urgently needed to avoid the risk of non-compliance with European environmental and social directives.

Developed in collaboration with MADE and the Politecnico di Milano, the project has resulted in the creation of an automated production system that minimises the requirement for skilled labour and optimises the production process. Following an analysis and simplification of the production model, the key functions to be automated and the most suitable technological solutions were identified. The resulting operational layout integrates skills, machinery, and material flow.

Collaborative robotics

CNC machines adapted for use with textiles

Vision systems, sensors, and artificial intelligence

IoT for process monitoring

Software integration for digitization and control

Elimination of overproduction and unsold goods

Increased production flexibility and time-to-market

Transparency and traceability of the supply chain

Creation of digital product passports

Compliance with the Green Claims Directive and the EU Circular Economy Action Plan