Valle Fiorita is a small business in Puglia that produces baked goods such as puccia salentina, pizza dough and pan surprise. Since 1997, they have been working with major national and international retailers, particularly in Northern Europe. They now have six production lines to manufacture their extensive product range.

The decision to launch this ambitious programme was driven by the need to respond to growing market demand by increasing production capacity, while also overcoming operational inefficiencies linked to a monitoring and maintenance system based on traditional methods. While rigorous quality control protocols have always ensured high product standards, reliance on human supervision and manual recording of process parameters has introduced slowness into data analysis and potentially suboptimal responsiveness.

To address these inefficiencies and support the planned expansion, a production line has been designed incorporating Industry 4.0 technologies to digitize process monitoring and control, thereby improving overall productivity. At the same time, awareness of the energy impact has driven the search for low-consumption technological solutions, in line with the company’s commitment to sustainability and long-term competitiveness.

In order to address the identified challenges, Valle Fiorita adopted a design approach focused on integrated digital transformation. The overall vision for the solution was realised through a series of key steps. First, a digital roadmap was defined to guide the modernisation of business procedures. Next, advanced real-time monitoring and traceability systems were implemented to provide complete visibility of machine operation and production data. Meanwhile, energy-efficient machinery was carefully selected, and the production layout was redesigned to optimise workflows and internal logistics.

MES system for real-time monitoring and data collection from interconnected machines

Advanced traceability solutions (RFID, barcodes)

Low energy impact machinery

Valle Fiorita transformation project aims to consolidate a leading position in the bakery sector by implementing a cutting-edge operating model. Efficiency gains achieved through digitisation and process automation will significantly reduce operating costs, freeing up resources for reinvestment in innovation and new product development. Higher productivity and the ability to respond more quickly to market demands will increase competitiveness and enable the company to expand its presence both nationally and internationally. Meanwhile, a focus on environmental sustainability — achieved by selecting low-energy machinery and optimising resource management — will improve the company’s image and respond to growing market demands, generating tangible benefits for the company and its stakeholders.

– Complete and immediate traceability of materials and process data

– Optimization of production flows and energy management

– Greater commercial appeal to new markets and customers attentive to innovation and sustainability